The social application Yubo created in France has about 50 million users in different countries and focuses on the game model and live broadcasts. The app was launched by TWELVE APP in 2015. The logo appeared at the same time. The application, designed for teenagers and young people aged 13 to 25, allows users to create live broadcasts with up to 10 friends.
There is a minimum age limit of 13 for Yubo, and anyone under the age of 17 who creates a profile must confirm that they have the permission of a parent or guardian. Children between the ages of 13 and 17 have their own community, separate from the adults using the app.
Meaning and History
Initially, the Yubo identity was represented in yellow on a black background. The heyday of Yubo occurred in 2019-2020.
In 2020, due to the pandemic, many people stayed at home more, there was no opportunity to travel, attend cultural events and activities, meet friends. This was reflected in the design: the brand felt the need of people for vivid impressions and became more saturated in terms of emotions, colors, illustrations and images.
Consequently, from restraint, the brand has moved to emotional intensity and diversity.At the same time, there is a tendency towards the purity of design, characteristic of minimalism. However, it is more often combined with more interesting forms and images. It gives people more impressions. All this is reflected in the identity of Yubo.
What is the logo Yubo?
Previously, the logo was the name of the application, consisting of yellow letters outlined in black. Now the letters have become white in a black outline, but on a yellow background. It is interesting to note that earlier this application was called “Yellow”.
2015 – 2020
2020 – now
Font and Color
The yellow color in the logo is a symbol of optimism and creative orientation. What is the meaning of the yellow color? Psychologists say that yellow symbolizes happiness, success, wealth, freedom, luck. It is chosen by self-confident, creative, extraordinary, brave people and companies. Yellow logos instantly attract the eye. That is why this color which is a symbol of warmth, fun and creativity was chosen for the Yubo logo. The white color is applied as the opposite color to the background space. And it also has the meaning of peace, purity, truthfulness and other positive characteristics.