Turkish Airlines, a well-known air carrier of the Republic of Turkey, provides both cargo and passenger transportation around the world. Founded in 1933, Turkish Airlines (TA) serves over 300 destinations. Known for its superior quality and passenger comfort, the company has received numerous awards and customer recognition. He is also a proud member of Star Alliance.
Meaning and history
Turkish Airlines plays an important role in the Turkish economy and aviation industry. By investing 2% in the national GDP, the company has become a source of national pride for Turkish citizens. Its creation in 1933 as the “State Airways Authority” aimed to create a flag carrier airline connecting the country to the rest of the world. The first flight of the airline took place a week after its foundation and connected Ankara and Istanbul. Over time, Turkish Airlines has expanded its fleet and developed an extensive route network.
The company has always strived for excellence and innovation. Its fleet includes reliable and modern aircraft such as the Airbus A350 and Boeing 787, and its staff is trained and responsible. Turkish Airlines has played a significant role in the development of tourism, trade and cultural exchange, with the number of passengers reaching 72 million as of 2022.
What is Turkish Airlines?
Turkish Airlines is the respected flag carrier of Turkey. Established in 1933, it provides passengers with comfortable flights with modern aircraft and well-trained staff. The company’s hub is located at Istanbul Airport, from where it flies to more than 300 destinations.
1933 – 1956
Used for over two decades, the original Turkish Airlines logo featured a vibrant color scheme of yellow, blue and red. It is built from a circular emblem with blue and red elements set on a rectangular yellow background with red accents. The logo included “TC Devlet Hava Yollari” in capital letters along the bottom edge of the badge.
1956 – 1964
In 1956, the airline underwent a visual transformation, giving it a fresh look. The updated logo uses a color palette of deep blues and creamy beiges, complemented by warm pinks. The emblem was a stylized abstract symbol resembling a left-facing bird with a smooth massive wing. The accompanying inscription was arranged in three tiers with bird blue letters on a white rectangular banner.
1964 – 1990
The bird symbol has been rotated to the right and placed in a thin circular frame on a pure white background. The color scheme has shifted to shades of burgundy and black. The graphic element of the emblem is made in a burgundy shade, and the concise sans-serif font in all capital letters is made in black. The wordmark was abbreviated and read exclusively as “Turkish Airlines”.
1990 – 2008
In 1990, the emblem was enlarged and moved to the left. The color palette has shifted towards a combination of blue and scarlet red on a white background. The emblem itself has acquired a more modern look, a reduced size and a new color scheme. The accompanying inscription used a font with more strict letterforms and increased spacing between strokes and symbols.
2008 – 2010
A redesign in 2008 turned the Turkish Airlines emblem into a vibrant 3D image. It featured a white bird figure inside a red round badge with gradient blue symbols. The companion typeface received a slight improvement, with lines slightly thicker and shorter, exuding confidence and confidence.
2010 – 2018
In 2010, the company opted for a flat version of the logo. The original coloration remained unchanged, but the circular border around the logo was removed. The emblem retained a subtle dark gradient, while the symbols became a solid style. This minimalist approach to logo design reflected the company’s vision and experience in the field.
2018 – present
The current logo is a simplified sketch of a bird. It is represented by a single curve representing the wing above a diagonal stripe representing the body. The upward orientation of the body signifies progress and the future.
Color
As the flag carrier of the Republic of Turkey, Turkish Airlines has long used the national colors of red and white, as well as black for letters.
Font
The elegant Turkish Airlines wordmark comes in a powerful yet stylish sans-serif typeface. Some lines have rounded edges while others remain straight. The inscription can be located in one or two lines.
