Novo Nordisk is a Danish worldwide medical corporation that is responsible for innovations in healthcare and pharmaceuticals. It has developed numerous medicals for diabetes treatment, as well as those for obesity, hemophilia, growth disorders, and hormone replacement therapy. Alongside manufacturing products, Novo Nordisk has regularly been conducting research and educational initiative in various fields of healthcare and medicine.
Meaning and history
The brand’s name has a deep meaning and represents its legacy and mission. ‘Novo’ derives from the Latin word ‘Novus’, which means ‘new’ and reflects the brand’s dedication to creating innovative medical solutions. ‘Nordisk’ means their origins in the Scandinavian region, Denmark in particular.
The brand’s history dates back to the 1920s when August Krogh, a Danish Novel Prize laureate, and physiologist, partnered up with August Kongsted who worked in pharmaceutics. Their venture was a company named Nordisk Insulinlaboratorium and focused on the production of insulin received from animals. Throughout the years to come, the company prospered and made considerable achievements in the manufacturing of this medicine.
The year 1989 saw the merger of Nordisk Insulinlaboratorium and Novo Terapeutisk Laboratorium, an enzyme manufacturing firm. Together, the two companies formed Novo Nordisk which would extend the product line way beyond insulin and enzyme, making a presence in such industries as hormones or hemophilia treatment.
Later on, Novo Nordisk would play a big role in creating solutions for treating patients who live with diabetes. These include delivery devices, formulas, and diabetes management tools. The company also invests in various educational initiatives to increase public awareness of healthcare solutions and procedures.
What is Novo Nordisk?
Novo Nordisk is a Danish pharmaceutical corporation that operates globally. Its frame of reference is the medicals and tools mostly for diabetes care, but they also manufacture things for obesity, hemophilia, growth disorders, and hormone replacement therapy.
1923 – today
Their corporate symbol depicts the minimalistic image of the Apis bull – an embodiment of strength, power, and fertility in Ancient Egyptian culture. The bull stands on its four legs and has a big circle, containing another circle inside and thereby reminding the sun. Being influenced by the sacred beast, the logotype represents growth and transformation – the core values of the company.
Font
Sometimes, the company put the bull above the inscription with the brand name. It is executed in a lowercase typeface without serifs. The lines of the characters are thin, clean, and neat, which perfectly reflects the progressivism of the company.
Color
Their emblem demonstrates two shades of blue, a darker one for the bull’s contours and the small circle inside the big one, and a brighter blue for its body and the bigger circle. The blue color is often associated with safety, trustworthiness, and reliability, so it’s quite suitable for the brand.
