Kaiser Permanente company’s high quality of service, which is mainly aimed at preventative care, is highly valued. Doctors have permanent, full-time employment and are not paid for individual services. Kaiser Permanente also saves money on expensive private hospitals. The hours of patients’ appointments are carefully planned, which significantly saves time for both clients and doctors.
Meaning and History
It was founded in 1945 by industrialist Henry J. Kaiser and physician Sidney Garfield. Kaiser Permanente Medical Center has come a long way from an industrial health program for workers to an entire company. These changes took place in the 30s and 40s before the institution began to officially operate. As of 2014, Kaiser Permanente operates in eight states and the District of Columbia. It is the largest managed care organization in the US.
What is Kaiser Permanente?
Kaiser Permanente is one of the leading not-for-profit healthcare networks and managed care organizations in the country. Kaiser Permanente has about 10 million members who have purchased health insurance.
1991 – 1998
From the very start, the company had a very symbolic logo. It had the name printed using a unique font with interesting details and interconnected characters. The latter surely symbolized that people are no longer alone with their health issues. A large initial with a striped texture was placed at the top. It had a silhouette of a person with raised hands. It reflected a feeling of joy and control.
1998 – 1999
The logo was completely redone a few years later. The designers took the human silhouette as a basis and now had three individuals standing right next to each other. In front, it showcased a rising sun, which created positive and happy associations. Meanwhile, the three characters were meant to represent a family that Kaiser Permanente serves. Similar symbols are now widely used in the healthcare sphere. The name was printed underneath in a similar manner as in the earlier version.
1999 – Today
A few modifications followed soon after. First of all, the company decided to introduce a marine green to replace the classic black. In addition. They slightly simplified the font, giving it a more traditional appearance. This logo looks fresh and attractive.
Font and Color
Originally, the logo was black, which was not only something ordinary and classic but also reflected the fact that people could now take some control of their health and general well-being. The blue color, which is featured in the latest logo, is the organization’s attempt to associate itself with values such as trust, security, responsibility, honesty, and loyalty. All these are very valuable in the healthcare and insurance spheres.
Until 1999, the company used the same sans-serif and very unique font that resembled the Kohinoor Latin Medium font released by Indian Type Foundry. Later, it was further modified and slightly lost its originality.