Emirates has a rich history, serving as the national carrier of the United Arab Emirates and gaining recognition as a prominent airline. While their primary operations focus on Asian countries, they also offer flights to numerous destinations in Europe and the Americas. Boasting a fleet of 300 aircraft, Emirates Airlines holds one of the largest fleets in the Middle East and serves over 300 destinations worldwide.
Meaning and History
Registered in 1985, Emirates initially operated with just two aircraft: a Boeing 737 and an Airbus A300B4. Since then, it has experienced significant growth and now operates a fleet of 255 vehicles, with an average lifetime of around 5.5 years.
This significant growth has made Emirates Airlines one of the youngest fleet operators worldwide. Operating around 3,600 takeoffs a week from Dubai Airport, the firm has become a powerhouse in the Middle East, outperforming others in terms of profits, fleet size and customer traffic.
Emirates Airlines proudly holds the prestigious title of the fourth-largest airline in the world in terms of traffic. Skytrax recognizes that it has consistently ranked first among the globe’s aviation companies: in 2001, 2002, 2013, and 2015. Its unwavering commitment to excellence has consistently ensured its place among the industry’s leading airlines.
What is Emirates?
Emirates is a global aviation company from UAE, which provides passenger and cargo transfer services to over 300 destinations via 255 air jets. Founded in 1985, its hub is Dubai Airport.
1985 – 1999
During this era, the Emirates logo featured both the Arabic and English versions of the airline’s name. The Arabic version held a prominent position, comprising several square lines. Below it, the word “Emirates” appeared in English, written in a simple serif font. The logo primarily utilized the color red, although variations of other colors were also employed.
1999 – today
The overall style of the Emirates logo has remained relatively consistent. While the changes may not be immediately apparent, a closer examination reveals a few updates.
The current logo exudes a lighter and more sophisticated vibe, evoking a sense of luxury. Unlike its predecessor, which employed traditional serifs, the present version adopts a more innovative approach.
What’s noteworthy is the elongated sharp ends of the letter “E’s” serifs. The letterforms have become more elongated overall, contributing to a dynamic and contemporary aesthetic.
The Emirates logo employs an intricate and robust typeface rendered in capital letters. This typeface incorporates curved bars and sharp stripe ends, lending the logo a distinctive and elegant visual identity.
Emirates Airlines’ visual identity revolves around a smooth yet deep shade of red, with a subtle hint of pink. This color choice symbolizes the airline’s strength, quality, experience, and confidence, as well as its commitment to delivering a unique and personalized customer experience.