Demon Slayer Logo

Tags: anime | Japan | manga

Demon Slayer is a Japanese manga and anime TV show made by Koyoharu Gotouge. It describes the adventures of Tanjiro Kamado, a boy whose family has been murdered by demons. Only his sister, Nezuko, is alive, but she has become one of them herself. Motivated by a desire to avenge the family and find medicine for Nezuko, he signs in Demon Slayer, a special task corpse haunting the monsters and protecting people.

Meaning and History

Demon Slayer, titled ‘Kimetsu no Yaiba’ in Japan, carries a significant definition that derives from the plot. It’s related to the central character, Tanjiro Kamado, whose main task is to battle demons that threaten mankind. By doing it, he tries to pay demons back for his family’s death and help as many innocent people as possible.

The brand’s chronology began with the manga comics developed by Koyoharu Gotouge in 2016. It achieved widespread recognition for its immersive narration, distinctive personages, and thrilling scenes. Such popularity opened the way for the comics to get a full-scope anime version three years later. The anime’s catchy style and animation just increased awareness of the Gotouge’s works.

Additionally, Demon Slayer’s audience has enlarged due to various merchandise, games, partnerships, and distinctive brand identity. The brand’s logotype, developed alongside the original manga, is presented both in Japanese and English.

What is Demon Slayer?
Demon Slayer is a Japanese manga and anime franchise that describes a story of Tanjiro Kamado, who gets his family killed by the hellish creatures. In an effort to avenge his family and help his sister, who became one of them, he enrolls in Demon Slayer Corps, an elite taskforce dedicated to destroying these monsters.

2016 – today

Demon Slayer Logo

The Demon Slayer’s international logotype depicts a thick title caption drawn in an abrupt and uneven script without serifs. The title is presented on two levels above the author’s name, written in standard capitals. The texting is accompanied by an abrupt circle, executed in bright red and black, and open at the left edge.


The official Demon Slayer logo showcases a striking logotype in thick title case characters. Each word is skillfully crafted with the first and last notes enlarged, creating a visually captivating effect. The unique script chosen for the inscription possesses distinct and dramatic shapes, characterized by softened uneven shapes, resulting in a truly unique aesthetic.


Demon Slayer Emblem

The visual identity of Demon Slayer is characterized by a powerful chromatic code consisting of black, red, and white. The use of red not only adds a dramatic touch but also pays a nod Japanese national flag. Black, on the other hand, adds a timeless and robust quality, exuding confidence and excellence. The white backdrop serves to provide a perfect contrast and clean lines, enhancing the overall aesthetic appeal.