Instead of carrying a wallet, credit, or debit card with you, you can use the Google Pay app as a payment method. Google Pay is available for online shopping in browsers, in apps, and at contactless payment terminals using iOS smartphones, and more. There is even the possibility of sharing money from person to person. Google Pay uses NFC (Near Field Communication) technology to make transfers. Interestingly, GPay sends a generated virtual account number instead of the basic data on the card, which allows users to keep payment data even safer.
Meaning and History
With the release of Android M in the fall of 2015, the Android Pay payment service began to function in the United States. In 2018, Google updated its online and mobile payment solutions, bringing everything under the umbrella of Google Pay. Google Pay is supported on all Android smartphones starting from Android 4.4. To use Google Pay, you first need to download and set up the free Google Pay app for Android. This application is now available in many other countries besides the United States.
What is Google Pay?
Google Pay or GPay (formerly Android Pay) is an electronic payment system that is offered for mobile devices, which was developed by Google. It allows users to pay for goods from smartphones, tablets, and even smartwatches. Google Pay supports a lot of payment systems: Visa, Mastercard, American Express, Discover Card, etc.
2017 – 2018
The logo of the application first looked very much different than any of the Google products. It does have two shades of blue and green, which are seen in the Google logo. This emblem resembles a letter “T”. However, the rounded, smooth lines create an illusion that it is a trace of the finger movement on the screen, with a green dot in the upper right corner symbolizing a touch. This simple design also reflects the simplicity and ease of use when it comes to this payment system.
2018 – Today
This new logo instantly creates an association with Google Corporation. It is done by taking the first letter, which is done in four recognizable colors, from the Google logo. The word “Pay” is printed in dark gray using a Google Sans Medium with the first letters capitalized. The font choice allowed the company to scale this logo as desired without sacrificing its quality.
2020 – Today
This log is quite abstract and does not even have any inscriptions. However, this is not an issue as the Google corporation has earned great recognition. It is enough to simply present the traditional colors of this conglomerate and anyone will know what they represent. The logo looks like two C-shaped letters placed on a diagonal and interlocked. The shapes appear three-dimensional with the inner side featuring a different color than the outer. This allowed using all four colors of the Google logo. Moreover, the smooth, wavy shapes create a feeling of movement, which can be associated with the movement of the fund through this application. This emblem was typically accompanied by a “Google Pay” inscription that is done using the same font as the one used in the previous logo. It also uses a dark gray with the “Google” portion being done using thicker strokes.
Font and Color
With the exception of the logo being introduced in 2017, the application featured a logo done in dark gray with the addition of the color palette used for the Google logo. This made the emblems easily recognizable and associated with a well-respected company. When it comes to font, the company chose a sans-serif font that is also associated with the Google company. Moreover, it is also easily scalable, which means that the quality of the logo will remain at a high level even when the logo is placed on a billboard.
