Cash App allows customers to transfer funds to each other through a mobile application or platform (using email). It offers a fairly wide range of services, including for entrepreneurs. Among them are even Bitcoin trading and investment projects. It is not surprising that Cash App is very popular among lawbreakers. This is because it allows you to make transactions and withdraw money while maintaining almost complete anonymity.
Meaning and History
Cash App appeared in 2013. It was created by Square, Inc., so the app originally had its name. Former Twitter CEO Jack Dorsey turned Cash App into a million-dollar business. Simple conditions for using the service allowed it to quickly gain popularity. In 2018, the service also allowed customers to trade Bitcoins, and in 2019, American users of Cash App discovered a section dedicated to stock trading in the application. Five years into its existence, Cash App had about 7 million active users.
What is Cash App?
Cash App is an American payment company that simplifies money management. It is a mobile payment service that allows users to quickly transfer money to each other using a proprietary mobile application.
2013 – 2017
The logo of the platform looks clean and professional. It consists of a wordmark and a green square. The square emblem was done with rounded corners and features a white dollar sign with delicate, thin strokes. It is a perfect symbol for an application that directly deals with money. As for the inscription, it is done in a more formal black color using all uppercase characters. The designers used a basic sans-serif font that had smooth, straight strokes and nice curves.
2017 – Today
The updated logo is based on the original version. It was mainly redone to reflect the new name of the platform. The designers made the green color brighter and the dollar sign bolder, as well as italicized. The font used to print the name was also updated although it has a lot in common with the previous inіcription. This time, only the first letters are capitalized and the lines appear thicker. Since the new name is shorter, it was reasonable to make it bolder.
Font and Color
The font used in the first logo has a lot in common with SoloSans-Regular or Foudry Context Regular fonts. The next logo features a bolder, rounder font that is close to FF Infra SemiBold. Both logos have inscriptions in a very similar style, which ensured brand recognition.
The company not only stayed pretty consistent when it comes to the font choice but also used the same colors for both versions of its logo. The green color of the emblem next to the name is associated with growth, freshness, and prosperity. Black is also a common choice for logos as it gives any brand image a professional and timeless appearance.