Gatorade is a sports drink with a balanced content of water, salt and sugar, which has been produced in the USA by PepsiCo since 2001. The main purpose of this product is to restore fluid in the body after grueling workouts.
The drink was invented back in 1965. The prerequisite for its appearance was the observations of the assistant football coach of the University of Florida team. He began to notice that the team’s players increasingly began to get into a hospital bed due to dehydration. Studies have shown that during the period of profuse sweating, football players lost not only fluid, but also important elements for the body, such as potassium and sodium. These adverse processes led athletes to a decrease in energy and endurance levels. The drink allows you to fill in the missing elements.
What is an amazing fact about Gatorade?
By 2015, UF (University of Florida) received about $250 million in royalties for the Gatorade brand. In the recent few years, the university has been earning $20 million a year due to such deductions for the specified brand. The market share of the drink with the Gatorade logo is approximately 67%.
Meaning and History
The logo of the famous drink is the first letter “G” of its name. Only the first letter was left by PepsiCo. At one time, the corporation hoped to get rid of the license fee obligations in favor of UF by changing the inscription on the logo from Gatorade to G, but to no avail: ultimately, the company pays not for the letters, but for the product.
The Gatorade drink is available in a 500 ml plastic bottle. A reusable sports nipple is located on it, which closes tightly for the convenience of receiving liquid. Emblems of teams that consume this sports drink can be placed on the label in addition to the logo. Gatorade has different flavors, and each of them has its own color. The classic Gatorade coloring has a green color with the application of the manufacturer’s mark “G”.
1965 – 1970
1970 – 1986
1986 – 1991
1991 – 1994
1994 – 1998
1998 – 2004
2004 – 2009
2009 – now
Font and Color
The main color of the logo Gatorade is white. This is the color of the letter “G”, which is depicted on a contrasting background: blue, green or orange. The white color was chosen for a contrasting combination with different background colors. This color does not cause any unpleasant associations or sensations. The white color evokes a feeling of calm, trust and purity.