Bertone is one of the most important Italian design houses in the automotive world. The company has worked with brands such as Aston Martin, Ferrari, Lamborghini, Mercedes, etc. The result of this collaboration was a series of iconic car designs.

Meaning and History

Bertone Logo history

Bertone, founded by Giovanni Bertone in 1912, is an iconic Italian automotive design and manufacturing company. Over the years, it has achieved numerous significant milestones in the industry. Bertone’s exquisite designs have graced cars from various renowned brands, including Alfa Romeo, Lamborghini, and Fiat. Their notable creations include the Alfa Romeo Giulietta Sprint, Lamborghini Miura, and Fiat X1/9. However, due to financial challenges, Bertone faced difficulties in recent years, leading to bankruptcy in 2014. While the company’s production has ceased, its legacy and influential designs continue to inspire the automotive world.

What is Bertone?
Bertone was an Italian automotive design and manufacturing company known for its expertise in creating stylish and innovative car designs. They collaborated with various automobile manufacturers and produced iconic vehicles that left a significant impact on the automotive industry.

1912 – 1998

Bertone Logo 1912

The first logo had a shield-like shape, in the middle of which there was a blue and stylized letter “b” with serifs and sharp corners. A little higher above it was the full name of the company in capital letters – Bertone.

1998 – 2010

Bertone Logo 1998

In 1998, the company logo contained the same “b” letter, only now it was light gray, and under it was the company name of the same color. The entire logo had reflections of shadows and lights.

2010 – 2014

Bertone Logo

In 2010, the logo hasn’t changed much. A black outline appeared around the letter “b” and the text, and a thin line with the colors of the Italian flag appeared below the text. There was also the inscription “DAL 1912” under the logo.

Emblem and Symbol

Bertone Emblem

The company logo consists of a stylized “b” in gray with shades of white. These are neutral shades that symbolize the reliability, calmness, and safety of the company.