Airtable logo

Airtable is a cloud-based service allowing to create and manage big projects as well as smaller tasks, using databases and spreadsheets. Offering a lot of features, this online tool can be useful for professionals in various fields – from photographers to managers. Through a simple and intuitive interface, the service is easy to understand for any user.

Meaning and history

Airtable was launched in 2012 in San Francisco by Howie Liu, Emmett Nicholas, and Andrew Ofstad. The platform is considered one of the most rapidly growing businesses in its sector. At the moment, it has more than 80,000 corporate customers, including Netflix, Tesla, HBO, Condé Nast Entertainment, Time, and others.

Representing a hybrid of a spreadsheet and a database in terms of technology. Airtable offers tables which look like spreadsheets, but they also have such types as checkbox, drop-down list, and phone number.

Airtable took databases from the advanced users community to mainstream, creating, in this way, a flexible yet complicated tool to improve productivity, that can be used by anyone. The web platform can help in creating flexible lists, organizing collections or ideas, managing customer bases, and also provide various templates, for instance, for house decoration or equipment storing.

What is Airtable?
Airtable is a multi-functional service which works like table applications like Excel, being additionally adapted to low-code platforms. It can be used to create both simple tables and multi-linked databases or applications for business, researches and managing.

Airtable’s visual identity seems to reflect the simplicity of the platform. The logo of the service represents a simple figure which reminds a small table, consisting of three elements in  red, yellow and blue. Visually echoing the company’s name, it symbolizes the spreadsheets offered by the web service and variety of their scopes. The colorful sign stands in contrast to the black wordmark “Airtable” in a regular and bold typeface.

2015 – now

The design of the emblem of Airtable is rather uncomplicated. It is formed by a yellow and a blue quadrangles and a red triangle. The logotype looks dimensional through a shading in the triangle and white spaces between the elements. Apart from the base colored version, Airtable also uses this sign in a black-and-white gamma. Such an easy and clear structure is totally suited to be drawn on any types of materials The typography of the Airtable visual identity is represented by the Averta sans-serif font.