Adyen is a Dutch payment system that allows companies to accept payments through e-commerce, mobile devices, and sales currents. The shares of the system are listed on the Euronext exchange. The service is connected to payment systems around the world.
Meaning and History
The Adyen system was founded in 2006. At the same time, the logo of the system was developed.In translation, the company’s name means “start afresh”.
The Adyen logo is a company name written in a specially developed designer font. All letters are obviously lowercase, which means the simplicity and accessibility of the service for a wide range of users around the world.
What is the main feature of Adyen appreciated by its users?
Users appreciate the Adyen system for its ease of use, focus on innovation. Many well-known brands work with this system, which already speaks about its quality and reliability. The system does not provide for early termination fees, and international sellers have the opportunity to accept payments in various currencies.
Font and Color
The corporate colors of the Adyen logo are green and black. Green is the main one. Black is also a corporate color, because on one of the two varieties of the Adyen logo, the company’s slogan is depicted in black letters: ”Wherever people pay”.
In 2021, a study was conducted that proved that the decision on whether to make a purchase or not is influenced in 80% of cases by the color of the company’s brand.Green is a very popular color in finance sphere. It is inevitably associated with well-being (probably an association with green dollars, although for sure the American currency was not accidentally created in this particular range), growth (prosperity), prestige, generosity. Accordingly, Adyen chose the perfect logo as a cash flow company.