St. Louis Cardinals was the name of the professional rugby franchise, which is to-day known as Arizona Cardinals. The team was established in 1920 in Chicago, Il-linois, and moved to St. Louis in 1960, where they played until 1987.
Meaning and history
Though the team played for St. Louis for less than 30 years, its visual identity has undergone three redesigns, commemorating the two most significant periods in the team’s logo history.
1900 – 1919
1920 – 1921
1922 – 1926
1927 – 1947
1948 – 1964
1966 – 1997
1999 – now
During the St. Louis Era the bird’s head was mainly placed on a white or yellow background, accompanied by a custom wordmark in black or red. The icon became instantly recognizable really fast, due to its simple shape and intense color palette.
The helmets of the St. Louis Cardinals featured a plain white color with a simple metallic grill. The only eye-catching element was the red bird’s head placed on the sides of the helmet.
The team’s uniform was composed of jerseys and pants in red and white, the color was alternating depending on whether the team played at home or not. The red jer-seys were complemented by bold white players’ numbers and delicate additional detail on the shoulders, while the whole pants featured thick red side stripes.