Lululemon Athletica is a retail chain with the headquarters in Vancouver, Canada, and the Washington State, US. The company is primarily oriented towards selling of sports gear, athletic wears, self-care products, yoga wears, and various accessories, brought from the larger and smaller wear brands. Their main target audience are women, but in recent years they tend to market their products towards men as well. Now, the chain consists of around 570 points of presence, based in the North America, South Asia, Oceania, and Europe. The company also executes operations online, providing the delivery across the world.
Meaning and history
The Lululemon Athletica company was founded in 1998 with the first store open in 2000 and based in Vancouver, Canada. According to the founder Chip Wilson, during the founding process, he came up with the name having many ‘l’ characters. It was meant to sound American to the customers from Japan, who don’t have the ‘l’ letter in their language and have troubles pronouncing it because of this. The company grew rapidly over time. It appeared in the Forbes’ fastest-growing companies list three times. The first shop outside home continent was opened in 2014 in London.
What is Lululemon Athletica?
Lululemon Athletica is a well-known Canadian-born company, having offices in Canada and US. It was established in the late 1990s, and since then the company grew into a large retail chain, selling sports equipment, yoga clothes and gears, numerous accessories, as well as health-care products. Lululemon has more than 570 stores spread in various cities of Europe, Asia, Oceania, and North America. Most of the company’s activities are also carried on the Internet via their official website.
1998 – Today
The brand mark describes a circle with a symbol very much reminding the Greek ‘Omega’ letter in upper case, but with two lower curls instead of lower serifs. However, some of the buyers see a woman’s hair or face outline in this mark. The circle is sometimes put among the two ‘lululemon’ and ‘athletica’ words, but there are cases when they remove the ‘athletica’ word.
Color
The white insignia is usually incorporated inside a red circular background. Both of them are contoured black. This red and white combination resembles the company customers of the Lululemon’s active and graceful mood, while the black contours and words adds some sense of seriousness to the whole logo, making it look stylish and professional.
Font
The nameplate uses a completely lowercase typeface without serifs. It has semibold lines with small space between the characters. Due to the balanced letters’ positions, the inscription has a simple yet eye-catching temper.
