Los Angeles Rams are a rugby franchise from the West Division of NFL. The team was established in 1936 in Ohio and moved to California in 1946. The franchise is known to be the first-ever to start playing in Los Angeles. Today is it owned by Stan Kroenke and the head coach of the team is Sean McVay.
Meaning and history
The LA Rams are the team with an interesting history. Founded in Cleveland, Ohio, they soon moved to California, which became their true home. After playing for Los Angeles for several decades, the team then moved to St Louis, but only to come back to LA again. Besides several relocations, there is one more interesting fact about the Rams — it was the first team in the National Football League to start placing their emblem on the helmets. The first logo appeared on the leather helm in 1948 and has never left it again.
1946 – 1947
1948 – 1971
The contours and color palette are being changed in 1951. Now the emblem is ex-ecuted in white, yellow and black. The golden horns make the main element of the image, reflecting authority and excellence.
1972 – 1974
In 1972 the head turns to the right again and the image becomes monochrome — white head with horns in a black outline. This was the last detailed version of the logo in the team’s history.
1975 – 1980
1980 – 1983
1983 – 1988
In 1983 the detailed image of the animal’s head was replaced by a stylized yellow horn placed on a blue helmet with a small blue grill. It was a modern and bright logo, which became popular and instantly recognizable really fast.
1984 – 1988
1989 – 1994
The contours of the horns were modified in 1989, along with the helmet’s grill, which became more solid. Now the team’s logo looked more professional and powerful, staying bright and stylish.
The Rams come back to LA in 2016. The logo with the animal’s head remains almost untouched, only the gold color is replaced by a darker, more brown shade. And, of course, the wordmark is changed from “St. Louis” to “Los Angeles”.
2017 – 2019
In 2017 the team goes more minimalist, by replacing the brown shade with a simple white. The blue and white combination makes the image cleaned and evokes a sense of professionalism and determination. The wordmark logo has also simplified its palette.
2020 – Today
The completely new concept was created for The LA Rams in 2020. The “LA” mon-ogram with the curved tail of the letter “A” in yellow and white, resembling the iconic horn, is now the official logo of the famous rugby team. The blue, white, and yellow color palette is back and looks strong and bright, representing the team’s spirit and character.
Until 2020 the one and only symbol of the team has been the ram head and its ornate unique horns. And even today, with the contemporary monogram visual identity the horns can still be seen.
The team still uses the design from 1948 for their helmets — a golden-yellow mas-sive horns are placed on the sides of a blue helmet with the grill of the same color. This is one of the most recognizable designs in the history of American football.
There are two different styles of The LA Rams uniforms — the home and road ones. For the home games, the team wears blue jerseys with yellow accents and numbers and the pants of the same color, while the road uniform is executed in light milk color with blue decorative elements.