It is a Portuguese brand, registered in 2007, under which the Portuguese company CEIIA (Centro para a Excelência e Inovação na Indústria Automóvel) was going to produce a number of cars proudly announced as “completely made in Portugal”. It didn’t go further than developments and exhibition layouts.
Meaning and History
Since 2007, when the brand launched the first Portuguese sports car, the company has started using the logo. The logo consisted of a hexagon with a black outline, which is vertically divided into two equal parts. The left part is painted yellow, and the right part is white. In the middle of the logo was the company name in black color.
What is Vinci?
Vinci is a multinational company operating in the construction and engineering industry. It specializes in infrastructure projects, including transportation, energy, and real estate, providing a wide range of services and solutions worldwide.
Emblem and Symbol
The company’s logo cannot be called too memorable, but it is also not simple. The brand, having chosen such a color palette (black, yellow, and white colors), wanted to convey the idea of progressiveness, optimism, transmitting neutrality, calmness, balance, and transparency. On the Vinci GT sports car model presented by the company, the logo was on the front of the hood and looked advantageous in combination with the red color of the car.
Font and color
The futuristic uppercase wordmark from the official logo of the Portuguese automaking brand Vinci is set in a modern geometric sans-serif typeface and has a lot of space between the characters, which makes the inscription look truly unique. The closest fonts to the one, used in this badge, are Conquera Heavy or Hyperspace Race Expanded Heavy, but with the bold bars of the characters playfully arched, making up a completely different image.
As for the color palette of the Vinci badge, it is intense and juicy, based on the combination of blue and red, colors of passion, strength, and excellence. This traditional color scheme slightly “grounds” the active style of the inscription and the graphical part, making it more solid and distinct.