The Venturi brand, or rather the “Sports Car Manufacturing Plant” MVS (Manufacture de Voitures de Sport), was created in 1984 by two Frenchmen – Gerard Godfroy and Aristide Poiraud. The first car of the brand was presented at the 1984 Paris Motor Show. The company produces no more than a dozen expensive and luxurious cars per year. Externally, the Venturi cars are a bit like Ferrari ones.
Meaning and History
Throughout its history, the brand logo has been changed three times.
1984 – 2001
The first company logo was oval in red color with a gray outline. Inside the oval was a blue rounded triangle, on which an eagle with spread wings was depicted in white color, and above it was the name of the company, also in white.
2001 – 2013
In 2001, the logo was identical to the first, but with some changes in the color palette. The logo (as the previous one) also contained elements of the coat of arms of the city of Nantes, the French city where the company’s workshops are located. Under the logo was the name of the company in blue color.
2013 – present
In 2013, there were major changes, and the logo was no longer oval, and the silhouette of an eagle with spread wings was also missing. Instead, a stylized red “V” appeared with the company name in black above it.
Emblem and Symbol
Before 2013 the company’s emblem was made in red and blue colors, which was a bright expressive combination that symbolized strength. The modern emblem is shown exclusively in red, symbolizing leadership, perseverance, tenacity, and dynamism.