The Venturi brand, or rather the “Sports Car Manufacturing Plant” MVS (Manufacture de Voitures de Sport), was created in 1984 by two Frenchmen – Gerard Godfroy and Aristide Poiraud. The first car of the brand was presented at the 1984 Paris Motor Show. The company produces no more than a dozen expensive and luxurious cars per year. Externally, the Venturi cars are a bit like Ferrari ones.
Meaning and History
The history of the brand begins in 1984, when the first two-seater sports cars were introduced, closely resembling Ferrari models, but with an exclusive design. Its founders were Gerard Godefroy and Claude Poirot. At the end of the last century, the French manufacturer went bankrupt, but the brand was not allowed to disappear into obscurity. A group of enthusiasts have bought all the rights to the glorious Venturi name and tried to start over. Currently, Venturi is taking further steps towards the production of sports cars, but, in many respects, its fate depends on financial investments and sales volumes.
Throughout its history, the brand logo has been changed three times.
1984 – 1989
The first company logo was oval in red color with a gray outline. Inside the oval was a blue rounded triangle, on which an eagle with spread wings was depicted in white color, and above it was the name of the company, also in white.
1989 – 2001
In 2001, the logo was identical to the first, but with some changes in the color palette. The logo (as the previous one) also contained elements of the coat of arms of the city of Nantes, the French city where the company’s workshops are located. Under the logo was the name of the company in blue color.
2001 – 2013
In 2001, there were major changes, and the logo was no longer oval, and the silhouette of an eagle with spread wings was also missing. Instead, a stylized red “V” appeared with the company name in black above it.
2013 – today
The update of 2013 did not bring anything new. Instead, the designers worked with the existing logo and used color to change the brand image. They removed the black and used only bright red for both the name and the “V” symbol. This approach created cohesiveness and brighter colors gave a more positive impression. At the same time, the logo preserved the red color symbolism, which is typically associated with power, excitement, speed, and passion for what one is doing.
Emblem and Symbol
Before 2013 the company’s emblem was made in red and blue colors, which was a bright expressive combination that symbolized strength. The modern emblem is shown exclusively in red, symbolizing leadership, perseverance, tenacity, and dynamism.