Seat as a brand was established in 1950. At that time, 7% of the shares belonged to Fiat and it was the Italian brand that granted the license to produce the post-war 1400 model. In 1953, Seat 1400 was created, and in four years another license model appeared – Seat 600. In 1980, Fiat resold its share, making Seat became the first completely Spanish car manufacturer. Back then, models such as Marbella, Malaga, Ronda were produced.

Meaning and history

Seat Logo history

The official logo of the company has changed ten times over the past half century, and the first half is worthy of special attention, since each of them is individual.

1953 – 1960

Seat Logo 1953

The first company logo was a gray winged coat of arms with a red rectangle with a white company name on it. Under the name was the inscription ‘Licencia Fiat’.

1960 – 1962

Seat Logo 1960

In 1960, the logo took on a circular shape, in the center of which was a red circle with the name of the company, around which were depicted black leaves.

1962 – 1968

Seat Logo 1962

In 1962, the logo became minimalistic and contained only the company name in gray with underscore.

1968 – 1970

Seat Logo 1968

In 1968, the logo returned to its red circular shape with a gray outline. Inside the circle was a white company name.

1970 – 1982

Seat Logo 1970

In 1970, dramatic changes took place. The logo consisted exclusively of the yellow company name. Each letter had its own square blue background.

1982 – 1990

Seat Logo 1982

Already in 1982, a logo appeared that resembled a modern one. It was a stylized blue S with five diagonal lines instead of a center piece.

1990 – 1999

Seat Logo 1992

The logo was a copy of the previous one, only the central diagonal elements became slightly thicker.

1999 – 2012

Seat Logo 1999

The number of diagonal elements was reduced to one. The letter S was silver in color and depicted on a red background. Under the letter was the name of the company.

2012 – 2017

Seat Logo 2012

In 2012, the letter S was split diagonally by a white stripe and depicted without a red background. Under it was the name of the company in red color.

2017 – present

Seat Logo

The logo was identical to the previous one, but it was depicted completely in black.

Emblem and symbol

Seat Emblem

The company logo featured a stylized S with diagonal elements in the middle. It symbolized speed, dynamics and rapid technical development.

The Legends

Seat Altea

Seat Altea is a compact minivan belonging to the K segment. The car appeared in 2004 and was the second, next to the larger Alhambra, typical family car.

Seat Arosa

Seat Arosa was the smallest car in the model range of the Spanish brand in the 90s. The vehicle made its debut in 1997 as the successor to the well-worn Marbella model.