The year 2000 was to be the beginning of a completely new world. And that’s what happened in at least one area. In the USA, the Razor company started producing scooters. Of course, vehicles on two (or more) wheels existed before, but at the beginning of the 21st century, hardly anyone remembered them. In 2003, Razor was one of the first companies in the world to create an electric scooter.
Meaning and History
Razor, a popular worldwide manufacturer of scooters, was founded in 2000 by a group of enthusiasts from Southern California. In the same year, the team invented and patented their first product – the Razor A Model folding scooter for children. Customers loved the compactness and practicality of the first Razor scooter, and they became incredibly popular. In the same year, the company exploded the market, selling more than five million units of A Model scooters.
Since then, more than a hundred sports and children’s products have been developed under the Razor brand. One of Razor’s main product categories is scooters – lightweight, maneuverable, compact, and fast. In addition, the latest Razor models are mostly all-electric, which means they do not pose any harm to the environment.
What is Razor?
Razor is a multinational company that specializes in designing and manufacturing electric scooters, electric bikes, and other personal mobility devices for urban transportation. With a focus on innovative design and sustainability, Razor aims to provide efficient and eco-friendly solutions for modern mobility needs.
2000 – Today
The company has a very unusual logo, which consists of two parts: an emblem and a text part. The emblem resembles a red grinder disc with a black rim. To the right of it is the company name in black color with sans serif and heavily smoothed edges.
Emblem and Symbol
The company logo is made in red, which grabs attention and at the same time worries us, which cannot be said about the font used. The prevailing roundness is perceived by potential customers as an indicator of the company’s caring and kindness.
Font and color
The recognizable softened lettering from the official Razor logo is set in the title case of a custom sans-serif typeface with slightly expanded characters and rounded ends of the thick bars. The closest fonts to the one, used here, are Scamps, or Immi 505 Regular, but with significant modifications of the contours.
The color palette of the Razor logo is composed of just two shades — black and red, with the elements usually set against a white background. It makes the details look more distinctive and the company — stable and innovative.