RAM Trucks was established in 1981 and is a subsidiary of Fiat Chrysler Automobiles, a spin-off from Dodge. The production of full-size pickups (which are ranked by capacity index) and cargo-passenger vans has been launched under the RAM brand.
Meaning and History
The first company logo was created in 1993. Up to this point, the company existed under the Dodge Trucks logo.
1914 – 1969
The Ram logo was the name of the Dodge Trucks company, written in bold black square letters on a white background.
1969 – 1993
The logo of that period was a square divided into 3 parts. There was a black five-pointed star in the upper part on a black background in a white pentagon. The central part of the logo contained the name Dodge, written in black letters on a white background. And the last, lower part contained the words “Dodge Trucks”, white on a black background.
1993 – 2009
The logo had a shield-like shape in white color with a red rim, inside which was the head of a bighorn sheep, also in red. Beneath the emblem was the company’s name in bold type with large red capital letters.
2009 – 2023
In 2009, the logo was modernized and now has a three-dimensional shape. The bighorn sheep’s head was also depicted inside a shield-like shape, but now it was black with a silver rim. The head of the animal was also silver. The name of the company was identical to the previous logo, but in black color, and was located under the emblem.
2023 – now
A one, continuous line formed the name of the brand. It was the only logo element, but bold lines with sharp turns and straight cuts left no doubt that this was a logo of a strong company that made just as powerful vehicles. The letters were quite wide and each had a little line breaking the strokes, which could symbolize the antlers of the animal or simply be a unique design element.
Emblem and Symbol
Animal heads are very often used as car emblems. In this case, we have the head of a bighorn sheep, which symbolizes power and strength, which full-size pickups should be associated with.