Polaris Industries Logo

Polaris Industries is an American company specializing in the production of snowmobiles, ATVs, road bikes, and electric cars. The company was founded in 1954 in Minnesota (USA). The first snowmobile and, accordingly, the first equipment was produced in 1955.

Meaning and History

The name of the brand, like the guiding star after which it is named, reflects the main idea of the company – to be a leader in its industry. The logo consists of a blue oval with a white star drawn inside. To the right of the symbol is the name of the company in capital letters also in blue. The font has rounds and smooth lines, and inside the letter “O” there is another white star.

Emblem and symbol

The colors of the logo perfectly match the name of the company. Blue is a popular color in logo design, and its combination with white symbolizes the company’s safety and technological development.