Pininfarina was founded in 1930, it still belongs to the founder’s family (now his grandson is in charge) and is best known for designing beautiful cars. The Italian company is also known for production of perfume bottles, luxury motor boats, computer monitors, buses etc.
Meaning and History
The brand name is a fusion of the nickname (Pinin) and the surname (Farina) of the creator, and the chosen logo perfectly emphasized the status of the company.
1906 – 1930
The first company logo was in the form of a blue coat of arms with gold wings and a crown at the top. On the coat of arms there was a stylized letter “F” in gold color, and the surname of the creator was written on the wings in small letters. Mountain goats were depicted under the coat of arms on both sides, under which there was a blue rectangle with the text “Tortona Torino”.
1930 – present
In 1930, the logo took the form of a white vertical rectangle with a blue outline, at the top of which was a red crown. The top-left and bottom-right corners were shaded in red color, an in the middle of rectangle there was a stylized lowercase blue “F”. Below the symbol was a calligraphic text with the name of the company in blue color.
Emblem and Symbol
The company’s emblem contains many symbols of luxury and high status: a crown, pearls, the use of gold, which testifies to a rich heritage. Mountain goats symbolized competitiveness and overcoming obstacles.
The color palette of the modern logo is presented in a combination of blue, red and white colors, which symbolizes the company’s leadership and responsibility.