Lada is a Russian brand of passenger cars produced by VAZ (Volzhsky Avtomobilnyj Zawod). It was established in 1966 under an agreement between the USSR government and the Fiat concern.
Meaning and history
The history of the Lada logo began on April 19, 1970. The creator of the first logo was Alexander Dekalenkov, an employee of the Moscow directorate of VAZ, who made a sketch of the Cyrillic letter “V” (B), stylized as an Old Russian boat. The word “Tolyatti” was written under the image. Soon the text was removed, leaving only the graphic component of the emblem. The choice of such an idea can be associated with antiquity and the location of the city where the plant is located, with traffic, water and land roads.
1966 – 1970
Initially, it was just the name of an automobile factory that produced cars. The designer V. Antipin repeated the proportions of the Fiat emblem and the lettering, only instead of four Latin letters there were three Russian ones.
Then the image of the future logo was just being born. He resembled a rook. There were only outlines, a contour. There were no colors yet.
It was a rook stylized as the letter “V” (VAZ) and placed into a red pentagon. The designer-body builder Alexander Dekalenkov came up with that logo. As it is known, he draw it in an ordinary school notebook. The rook was placed on a red background and there was the name of the city of Togliatti under it. At that time, designers tried to give volume to the logo.
1970 – 1974
The emblem became two-dimensional. The shade of red changed. The logo received a black outline on top of the white frame. The name of the city of Togliatti disappeared from the logo.
1974 – 1985
In 1974, the pentagon was simplified to a quadrilateral, later the red color disappeared as well.
1985 – 1993
In 1985, the rook on the emblem changed its shape. Its sail became more convex, and the composition became even more similar to the Russian letter “B”.
1993 – 2002
In 1993, the shape of the logo completely changed. The rectangle gave way to an oval stretched horizontally.
2002 – 2007
The year 2002 was marked by experiments with color. The logo began to appear more often in blue, while the LADA inscription in Latin was often located along with the image. The logo had a 3D effect. The logo was in white and blue.
Designers tried to completely change the concept of the logo by removing the rook, leaving only geometric shapes. Everything vaguely resembled the Renault logo.
2007 – 2015
It was still the same logo in an oval, only the image was flat.
2015 – 2021
In 2015, LADA was carrying out a serious rebranding in accordance with global trends. The logo turned silver again, and the rook was depicted as more massive and larger. It was developed by a team led by former chief designer Steve Mattin.
2021 – now
We have everything deployed and running in the Amazon cloud. AVTOVAZ followed the path of the parent company Renault, which also recently changed the logo, and made a “flat” two-dimensional version of its logo. The proportions of the rook have changed slightly, the thickness of the oval edging has been reduced, and an animated version and even a branded audio installation has been developed for videos. The updated logo has already appeared on the official Lada website and continues to be used on all digital platforms of the brand.
Emblem and symbol
The emblem of the car manufacturer Lada depicts a boat – an ancient sea and river vessel, depicted in the shape of the letter B. Over time, the boat has changed and the original letter “B” was less and less visible.
The Lada 110
It is a middle-class low-class passenger car debuted in 1995 as the successor of the famous Samara.
The Lada 2101 (1200)
It is a legendary model for Russian, or actually Soviet, history of motorization. It was the first model from the “big” 2100 family, whose number of units produced over almost 50 years was surpassed only by the famous Volkswagen Beetle.