This Japanese automotive company was founded in 1937, although it had already produced cars under the Wolseley name in cooperation with the British. The main market for Isuzu cars is Japan, but you can also find products of this brand in other parts of the world (not only cars, but also parts and machines).

Meaning and history

Isuzu Logo history

The company has only changed its logo twice since 1948, and the color palette has not changed significantly.

1949 – 1974

Isuzu Logo 1949

The emblem looked simple enough. Its first letter was stylized, it was a symbol of growth. The red background color of the logo fully corresponded to the symbolism of the land of the rising sun, and was a reflection of the warm hearts of the employees who worked in the company.

1974 – 1991

Isuzu Logo 1974

The logo contained two pillars with an oblique cut resembling the letter ‘M’. They were placed on a red rectangle. Under them was the inscription in traditional white bold type.

1991 – present

Isuzu Logo

Over time, the company logo turned into text, and the letters ‘S’ and ‘Z’ are mirror images of each other.

Emblem and symbol

Isuzu Emblem

The emblem of the company can be described as two vertical white columns on a red background, that can be stylized images of the first syllable of ‘Isuzu’ in Japanese, a mark of excellence or corporate and social growth.

The Legends

Isuzu Amigo

The Isuzu Amigo is a mid-size sports utility vehicle. The car debuted in 1989 and the name Amigo was used only in the USA. In other markets, the vehicle was known as Rodeo, MU, Wizard or MU Wizard and its licensed twin is the Opel Frontera.

Isuzu Axiom

The vehicle made its debut in 2002 as the successor to the Trooper model. The car is a joint child of Isuzu and Subaru.

Isuzu Campo

The Isuzu Campo is a pick-up van. The car appeared in 1988 and was structurally based on the Faster TF model, with which Campo was technically identical.