Ioniq is a fairly extensive range of electric cars produced by Hyundai. They have an official logo, but it’s rather limited. It’s not an independent brand, but whenever Hyundai wants to signify the high ecological safety of their product, they often release it under the name of Ioniq, so it’s useful to distinguish the emblem
Meaning and History
The first Ioniq car was introduced in 2016. All of the cars in this line are at least partially electric and friendly for environment, and this image was preplanned – the name is literally a combination of ‘ion’ (an electrically-charged particle) and ‘unique’ (meaning ‘never done before).
What is Ioniq?
Ioniq is an electric vehicle (EV) brand established by Hyundai Motor Company. It focuses on manufacturing and offering a range of all-electric cars, promoting sustainable transportation solutions with advanced technology and eco-friendly features.
2016 – 2020
The first car of the brand featured a conservative and impressive logo. It was simply the brand name printed in black. Although this color is already bold and sophisticated, the all-uppercase letters and wide spacing further enhance a solid and powerful brand image. The font used in this logo closely resembles Relato Sans Medium but with rounder “O” and “Q”. There are no other elements in this logo, which makes it look modern and at the same time ageless.
2020 – now
There are three major versions of the Ioniq – an all-electric, a hybrid and a plug-in hybrid. They wear the Ioniq emblem in a similar fashion – mostly on the back, right beneath the Hyundai symbol. T
The text is written in thin strict letters very much apart off one another. They are mostly metallic-looking, but the brightness may vary – for instance, white cars mostly wear almost black letters.
Emblem and Symbol
The cars don’t really use the writing that much, and Ioniq doesn’t have any unique images. Hyundai does put it on the back of the cars to make them stand out, but the image only appears on official brand images (recharge stations, saloons with Ioniqs in them, etc.) – mostly in black or very pale sky-blue.