Hummer is an American manufacturer of off-road vehicles manufactured by AM General. The history of the brand dates back to 1979, when the American government announced a competition to design and supply the army with new M998 Series HMMWV vehicles (Multipurpose Wheeled Vehicles).
Meaning and History
The company logo belongs to those logos that are known for their simplicity and brevity. In the Hummer brand logo case, it is nothing more than a monochrome name on a solid background.
1992 – 2010
The logo consisted of the company name in black bold capital letters on a white background, or vice versa. White and black are ideal for reflecting perfection and completeness. White symbolizes equality, and black is a symbol of luxury and authority.
2021 – Today
In general, the essence of the logo has not changed. The brand name remains, written in black letters on a white background. The font has changed in the logo. The letters have become thinner and at the same time more angular.
Emblem and Symbol
The company’s emblem can be seen not only on cars, but also on bicycles, clothing, jewelry, etc., all thanks to Hummer’s licensing agreements with many other brands.