Febreze Logo

Febreze brand offers a wide range of solutions, including air fresheners, fabric sprays, and plug-in air purifiers, all designed to eliminate odors at their source while leaving behind a pleasant scent. Febreze has become a household name, trusted to create fresher, more inviting environments in homes, cars, and other everyday spaces.

Meaning and History

Febreze is a renowned brand that specializes in odor elimination, offering a wide range of products designed to refresh and rejuvenate indoor spaces. Created in 1998 by Procter & Gamble, Febreze revolutionized the way consumers approach home freshness, moving beyond masking smells to neutralizing them at their source. Its innovative formula works by trapping and eliminating odor molecules, leaving behind a clean, fresh scent.

With products ranging from air fresheners and fabric sprays to plug-in air purifiers and car vent clips, Febreze is synonymous with creating an inviting, pleasant atmosphere in homes, cars, and offices. The brand’s signature Freshness technology has made it a staple for those looking to banish tough odors caused by pets, cooking, smoke, or everyday living.

The appeal of the Febreze products lies not only in its effectiveness but also in the variety of fragrances it offers, ensuring something for every preference—from light, natural scents to bolder, longer-lasting options.

The brand’s commitment to innovation has expanded beyond traditional sprays, making Febreze more than just an air freshener—it’s a trusted solution for making any environment feel clean, fresh, and welcoming.

What is Febreze?
Febreze is the name of a leading consumer brand known for its odor-eliminating products that refresh both the air and fabrics. Launched by Procter & Gamble in 1998, Febreze quickly became popular for its unique ability to neutralize, rather than just mask, unpleasant smells.

In terms of visual identity, Febreze fully lives up to its name — fresh and breathing. Even though the brand had several logo redesigns, the idea and style remained in their original state.

1996 – 2004

The first logo of the Febreze brand, created in 1996, was executed in a flat medium-dark shade of blue and featured just one element — the diagonally oriented lettering in a bold designer typeface with detached bars of the “F” and the “Z”. These two strokes feature smooth shapes, resembling the waves or the air movement.

2004 – 2012

The redesign of 2004 has added elegance to the Febreze logo by rewriting the wordmark in a lighter and smoother font, in the lowercase, and expanding the composition with a graphical emblem, which depicted a stylized window frame with a semi-transparent wide stroke on the background.

2012 – 2017

Another redesign was held by the brand in 2012. The style of the lettering remained the same, however the shades of blue were intensified. Now the distinctive inscription was written in a straight horizontal line, accompanied by a smooth gradient wave in lighter shades and enclosed in a clean circular frame.

2017 – today

In 2017 the logo of the Febreze brand was simplified even more — the shades of the wave now repeated the shades of the characters, and the circular frame was removed. The intense blue lettering Is set against a plain white background, looking bright and elegant.

Colors

In terms of colors, Febreze has always been consistent, using only shades of blue for its logo. The intense tones of blue from the latest versions create a fresh and cool image, evoking a sense of professionalism and excellence.

Fonts

The lowercase lettering, which is the main element of the Febreze logo, is written in an elegant designer typeface, which doesn’t have many commercial analogs but looks quite close to such fonts as Zar2 Script and P22 Sneaky Protrade.