Eterniti – this name was chosen by a new British company that dealt with the small-series production of unique and luxurious cars. The company was established in 2010 and existed for only 4 years. The first vehicle to bear the Eterniti logo, an unconventional luxury SUV named Hemera, debuted in 2011 at the Frankfurt Motor Show.

Meaning and History

Eterniti Logo

Eterniti is a fairly young name in the global car market. It is a British company, established in 2010 by several foreign investors, and based in London. The staff of the company includes people whose professional career is connected with automobile sports, such as Formula 1 and Touring. The Eterniti company unveiled its first car under the sonorous name Hemera at the Frankfurt Motor Show in 2011. It was a crossover based on the Porsche Cayenne Turbo S.

The second and most famous model of Eterniti Motors was a luxury SUV Eterniti Artemis, which received a forced-engine Porsche, with an output of 600 horsepower. Artemis is the world’s first Super-SUV car. Its working prototype was presented in Beijing at the 2012 Motor Show. The finalized debut car was presented at the Shanghai Motor Show in 2013.

What is Eterniti?
Eterniti is a luxury automotive company that specializes in creating bespoke and high-performance vehicles. They combine exquisite craftsmanship, cutting-edge technology, and personalized customization to deliver unparalleled luxury experiences for their discerning clientele.

2010 – now

The company logo is presented in the form of a shield, inside of which there is a stylized letter “E” with many curves and curls. Above this letter is the name of the company. The font used is not too thick, with sharp corners and serifs. Sometimes only the letter “E” is used as a logo. There are also variants of the logo in which the full name of the company, Eterniti Motors, was located under the shield with the company name and the letter “E”.

Emblem and Symbol

Eterniti Emblem

White, gray, and black are the main colors used in the company’s logo. These are classic colors, the combination of which symbolizes purity, solidity, and prestige. These colors do not evoke any unpleasant associations or feelings; they reflect the modesty and intelligence of the company.

Font and color

The primary logo of Eterniti contains both the lettering part and the emblem, and each of the elements uses its font. The elegant inscription on the Eterniti shield is set in the uppercase of a serif typeface, which is pretty close to such fonts as Tarocco OT Smallcaps, or LTC Village No 2 SC. As for the lettering part of the badge, it uses a modern sans-serif font, similar to Futura Pro Book or Intervogue Soft Regular.

As for the color palette of the Eterniti visual identity, there are two options: the sophisticated and delicate badge can be executed in gray or black, but both — with a plain white background.