The Dodge Company is one of the most recognizable and largest American car brands that was founded at the end of the 19th century by John and Horace Dodge. At the beginning the company dealt with the production of parts and engines for other manufacturers, including Ford, and in 1914 brothers began producing their own vehicles.
Meaning and History
Numerous intriguing and strange logos have been used by the company all through the past hundred years and each model held a different logo. Throughout its history, the company created logos that would reflect main elements that the company focuses on: speed, strength, fearlessness, dignity.
1910 – 1914
The company began to exist with an emblem with two English letters D and B in the middle of a double rounded gold metal frame with six small circles around the perimeter. After the company switched to the car production in November 1914, it was decided to change the emblem.
1914 – 1928
The new logo was created before the first car appeared. It featured two interconnected triangles, a six-pointed star, the initials DB, and the words “Dodge Brothers Motor Vehicles” in a circle. All this was placed on a world map, which symbolized the company’s readiness for international development. This logo did not change or transform until 1928.
1928 – 1955
The complex and ambiguous logo was replaced by the simple and uncomplicated text with the company name. All letters were capitalized, written in black type with small rounding.
1955 – 1962
Another change took place in 1955. Two triangles were retained but without outlines. This made this figures more dynamic, reminiscent of birds. The logo was created to symbolize speed, future orientation and reliability at the same time.
1962 – 1968
The black monochrome logo returned again in 1962. This time it was based on three small triangles, which were separated from each other and pointed in different directions.
1964 – 1993
They started using the company’s name as a logo again in 1964. This time the color was red, and only the first letter was capitalized. Compared to the first text logo, this version had a rigorous look, sharper lines and less space.
1969 – 1993
Small changes were added to the previous logo in 1969. The red text at the top and bottom has now been surrounded by red rectangles. In the middle of the upper rectangle was a white pentagon with a thin five-pointed star inside.
1993 – 2009
The head of a ram appeared on the logo in 1994, which is still associated with this brand. This element was depicted in red and the company’s name written in classic black appeared under it. All letters were in capital and with sharp corners.
The ram’s head signified power, strength, fearlessness and masculinity. This symbol was associated with Dodge RAM trucks.
2010 – now
Wieden & Kennedy agency that is known for their Nike designs create a new Dodge logo.
The result is an uncomplicated text with two diagonal red-orange stripes which represents speed and agility. The silver text means purity, royalness and distinction, while the red color represents passion and excitement.
2022 – now
The triangle logo seen back in the 1960s has returned. However, it had a completely different feel. The triangle was placed on a black square background and had a fiery red outline. This technique allowed to show Dodge’s strength and power. The emblem, which was created for the electric muscle car, had a futuristic look.
The Legends
Dodge viper
This 400-horsepower sport car was created in 1992 and was surrounded by such excitement that the company decided to develop it as a production car, which ceased in 2017.
Dodge Dart GTS
It is one of the earliest and most underrated cars, with an engine producing 375 horsepower and accelerating from 0 to 100 km/h in just five seconds.
Dodge Durango
The Dodge Durango hit the market in 1997 as a versatile and durable mid-size SUV capable of accommodating up to seven passengers. Today Durango still offers a model for up to seven people and a smaller model for up to five passengers.
Dodge Challenger
This car had three different generations, the first of which was released in 1959 as a two-door sedan. Dodge introduced the Challenger as a muscle car in 1969.The
Concept Cars
Dodge Kahuna
Designed for surfers, this car was introduced in 2003 and has three rows of flexible seats, roof racks, perfect for transporting surfboards. The project did not receive further development.
Dodge Copperhead
A cheaper version of the popular Dodge Viper for those who cannot afford a full-fledged Viper. The car, as well as its many modifications, can often be seen in various TV shows, video games, films and music videos.
Dodge T-Rex 6×6
A massive 1996 six-wheel drive truck capable of producing nearly 500 horsepower. Unfortunately, the Dodge Ram T-Rex 6×6 never made it to the assembly line.
Dodge Deora
This is modified pickup truck with a futuristic cab look and a unique front-entry single-leaf swing door. This impressive concept became bold and popular at the 1967 Detroit Autorama, winning nine awards, including the prestigious Ridler Prize for non-standard concepts. Thanks to Hot Wheels, Deora models have become the company’s best-selling toys.
Dodge Tomahawk
Most impressive “car sculpture” (this is actually a motorcycle) of Dodge company but it has never been tested.
Race Cars
SRT Viper
This is Wiper’s last car, one of the most powerful Dodge has ever built. The SRT Viper has a top speed of 206 mph and accelerates from 0-60 in 3.3 seconds.
2014 SRT Viper TA
TA is the company’s latest effort to create the ultimate racing car, which it has done well. It accelerates from zero to 60 in 3.2 seconds, a full tenth of a second faster than the SRT Viper. Although it also uses an 8.4-liter V10 engine. Only 159 examples were produced.
Сharger Hellcat
It is the fastest sedan in the world. Top speed is 204 mph, and acceleration to 60 occurs in lightning-fast 3.4 seconds.
