DAF is a Dutch manufacturer of trucks and buses. The history of the brand’s creation is quite unusual, because in Eindhoven, Hub van Doorne had his workshop, which was used by his investor – A.H. Huenges. He was so pleased with the service that in 1928 he offered him to set up a factory producing trailers.
Meaning and history
In the entire history of its existence (since 1928), the company has had only two logos, which are radically different from each other.
1928 – 1989
In 1928, the first brand logo was created and existed for almost sixty years. The logo consisted of an image of a steering wheel that had three-layer “wings” on both sides. The name of the company was placed above the steering wheel. The entire logo was done in black.
1989 – present
In 1989, the logo consisted of the company name in bold sans serif and was accompanied by a red underline.
Emblem and symbol
The color combination of the logo and the font used symbolize conciseness, strength and brilliance, which perfectly describes the company’s goals.
The DAF LF
It is a medium-sized truck. The vehicle entered production in 2001 and replaced the 45/55 model. It was very popular right from the start and brought big profits for the DAF brand.