Castore Logo

Founded by British brothers Tom and Phil Beahon, Castore aims to redefine premium sportswear. With a motto of “Better Never Stops,” the brand emphasizes high-performance fabrics and innovative design. Castore’s products are engineered for athletes who demand the best.

Meaning and History

Castore is a premium sportswear brand known for its innovative, high-performance athletic apparel designed for elite athletes and active individuals. Founded in 2015 by brothers Tom and Phil Beahon, Castore combines advanced fabric technology with sleek, functional design to create gear that enhances performance across various sports, from running and training to tennis and team sports. The company has collaborated with top-tier athletes and sports teams, cementing its reputation in the industry. With a focus on sustainability, Castore also integrates eco-friendly practices in its manufacturing processes.

With a commitment to quality and precision, Castore has gained a reputation for pushing the boundaries of sportswear, offering lightweight, breathable, and durable clothing that supports athletes in achieving their best. The brand’s motto, “Better Never Stops,” reflects its dedication to continuous improvement and excellence.

The brand’s products, ranging from training and running apparel to collaborations with major sports teams, are meticulously designed to meet the demands of intense physical activity while maintaining a stylish, modern aesthetic. As a rapidly growing brand, Castore has earned a reputation for craftsmanship, performance-driven design, and a commitment to empowering athletes at every level.

What is Castore?
Castore is the name of a luxury sportswear brand that blends cutting-edge technology with sleek, functional design to create premium apparel for athletes who demand the best. The brand was established in 2015 by two brothers, who had the idea of creating a significantly different label, based on quality and innovations.

In terms of visual identity, Castore has a great balance of elegance and confidence. The black-on-white badge perfectly represents the brand’s aesthetics and creates an image full of excellence and style.

2015 – today

The Castore logo, designed in 2015, is composed of two elements: a sleek enlarged emblem, and minimalistic lettering, written under it. The emblem depicts a stylized letter “V” (standing for “Victory”), with a rounded angle, and elongated bars, bent to the sides. The bars of the character have wings glued to them. As for the lettering, it is set in a slightly narrowed geometric sans-serif typeface with quite wide spaces between the letters.

Colors

Like many other brands, related to fashion, Castore chooses a black-and-white palette for its visual identity, to emphasize the confidence and excellence of the brand and its progressive approach to design.

Fonts

For its logo, the Castore brand has chosen a distinctive geometric sans-serif typeface, which looks very similar to Letteria Pro or Gineso Titlingtrade, with minor modifications of some contours.