Austin was founded in 1905 by Herbert Austin. Austin owes its greatest market success to such models as the Seven and Mini (produced together with the Morris brand within the British Motor Company, and later British Leyland Motor Company). In the 1980s, the company’s name was changed first to Austin Rover Group, and then to Rover Group. Today the rights to the Austin brand are in the hands of the Chinese Nanjing Automobile Group.
Meaning and history
The main element of the company logo is the text with the company name. For writing, a curved handwritten font was used, and the text itself is located slightly diagonally. The first letter of the name is capitalized, and the rest are written in lowercase. There is an underscore underneath the entire name that joins the last letter.
Emblem and symbol
Sometimes there was an emblem above the name of the company, which looked like a steering wheel on a stick with a wheel at the end, and on either side of this stick, there were six-layer wings.