Ariel Ltd. is a sports car manufacturer located in Crewkerne, Somerset by Simon Saunders. The brand was founded in 1991 as Solocrest Limited. However, ten years later, in 2001 it changed its name to Ariel Ltd. Interesting that Ariel Motor Company is one of the smallest companies, as the staff of the company consists only of seven employees, which produce 100 cars per year.
Meaning and History
The word “Ariel” found its origin in Hebrew, and translates as “Lionhead God”. Simon Saunders was inspired by Shakespeare’s play “The Tempest”, where the spirit of air got this name and decided to name his brand in the same way.
1932 – 1951
The very first logo was in the form of a dark red circle in a gold frame. The circle inside was lined with black circles. There was the brand name inside the oval in the middle of the logo. The oval was black in a gold frame. In addition, there were golden stripes inside the circle.
1951 – 1970
The logo was very intricate. It depicted a yellow wheel on a warder with wings. The warder and the wheel were entwined with a gray snake. The ribbon with a red brand name was depicted diagonally across the wheel.
2001 – now
At the moment, the logo was a red circle with a capital letter “A” inside. The letter was white. The brand name was under the circle.
The logo of the company remains the same since its foundation. It represents the simplicity of the brand. The emblem consists of the large red letter “A” in a white circle. Under it, there is an inscription with the companies’ name “Ariel”.
Emblem and Symbol
The Ariel emblem as well as the number of its workers represents the simplicity of the brand itself. While other brands have a large number of employees and factories, Ariel company is the smallest car manufacturers in the United Kingdom. However, that does not stop them from producing the best vehicles.
The lineup includes several original models, including the infamous Ariel Atom, an incredibly light and powerful vehicle equipped with a Honda Civic Type-R engine and gearbox. The unusual design of Ariel Atom lies in the fact that it is made on the basis of an exoskeleton – it lacks the windows, doors, and roof familiar to all cars.