The company “Farboud Limited” was established in 1999 by Arash Farboud in Newmarket, Suffolk, England. However, seven years later in 2006 brand changed its name to Arash Motor Company. The brand is specialized in the production of sports cars.
Meaning and history
Arash Farboud was born in Iran, but in the late 1980s, his family moved to England, where his father opened a company selling sterile medical equipment. It was with this company that Arash’s career began, as he inherited it after his father’s death. The business developed very successfully, but in 1998 Arash Farboud visited the famous race “24 Hours of Le Mans”, and he had a new dream. So, in 1999 Farboud decided to create a new supercar brand and founded Farboud Limited, which was renamed Arash Motor Company in 2006.
Since 2006, Arash developed and produced Farboud GT and Farboud GTS, which in 2011 gave way to a new model AF-10. It was the AF-10 car, the design of which was very similar to the style of the Ferrari Enzo, which can be considered the flagship model of the company. In 2014 at the motor show in Geneva, Arash Motor Company presented a novelty — a supercar AF-8, built based on a chassis made of carbon fiber, steel, and aluminum.
Throughout its history company has changed its logo twice. But since the beginning, the Arash Motor Company logo has been adorned with an image of a peregrine falcon, a rare bird that is the personification of speed. The current logo was designed in 2006 as a result of the company’s rebranding.
What is Arash?
Arash is a luxury automotive company that specializes in designing and manufacturing high-performance sports cars. They are known for their exceptional engineering, cutting-edge technology, and exquisite craftsmanship.
1999 – 2006
The original logo of the company was established in 1999 and presented and was an image of a golden eagle on a black background. The emblem has a triangular shape and a thick gold border surrounds the badge. The name of the brand is located above the image of a diving eagle and also has a golden color.
2006 – present
In 2006 company the logo undergoes several changes, although its essence remained the same. Nowadays badge has a shape of an inverted trapezoid. Both the eagle and the brand name became more golden than yellow. However, all other parts remained the same.
Emblem and Symbol
The emblem itself looks very aesthetically pleasing and stylish. The eagle creates the impression of power and confidence. It is known that the Golden eagle can reach speeds of up to 320 km / h in flight, so the designers chose the image of this animal to highlight the highspeed of its vehicles.
Font and color
The uppercase geometric lettering from the gold and black emblem of the Arash marque is set in a modern sans-serif typeface with straight cuts of the bars. The closest fonts to the one, used on the badge of the British sports cars, are Bank Gothic Std Medium, or Morris Sans Std Medium. As for the wordmark, which is sometimes used with the Arash emblem, it is executed in a custom designer font, which is somewhat close to Rikos Black.
The gold and black color palette of the Arash visual identity is all about luxury and excellence. The company is not afraid to emphasize its exclusivity and values elegance and style in everything.