Appfolio is an American technology company developing cloud- based business solutions, services and data analytics for real estate and legal services markets. Today, Appfolio’s products include real estate management software and legal practice management software. The company was founded in 2006 and is headquartered in Santa Barbara, California, USA. Appfolio shares began publicly trading on the NASDAQ global market on June 26, 2015.
Meaning and History
The logo Appfolio is very simple. It’s textual. It is the name of the brand written in black letters of a specially designed stylized font. It can be written on the white or blue fonts. In this case, the logo is a symbol of product or quality, which is well known to a wide range of those in need. The logo indicates the company’s activities in general. Text elements serve in this regard.
Old Logo
New Logo
Font and Colors
The colors of the logo are black, white and blue. White and blue are used in the background. The main color is black. Respectable and “elite” black emphasizes prestige and exclusivity. The black color also reflects the success and profitability of the organization. In addition, this color is associated with elegance and authority.
