Appfolio is an American technology company developing cloud- based business solutions, services and data analytics for real estate and legal services markets. Today, Appfolio’s products include real estate management software and legal practice management software. The company was founded in 2006 and is headquartered in Santa Barbara, California, USA. Appfolio shares began publicly trading on the NASDAQ global market on June 26, 2015.
Meaning and History
The logo Appfolio is very simple. It’s textual. It is the name of the brand written in black letters of a specially designed stylized font. It can be written on the white or blue fonts. In this case, the logo is a symbol of product or quality, which is well known to a wide range of those in need. The logo indicates the company’s activities in general. Text elements serve in this regard.
What is Appfolio?
Appfolio is a software company that provides cloud-based business management solutions for property management and legal industries. Their platforms help streamline operations, automate processes, and enhance customer experience for professionals in these sectors.
The first logo of the Appfolio company was executed in a smooth gray and white color with bold lowercase lettering set on a plain background. The simplicity of the sans-serif typeface in the logotype was elevated by a couple of elements. Firstly, it was a stylized letter “A”, written in white lines over a solid gray roundel. Secondly, the absence of the dot above the “I”.
After the redesign, the Appfolio logo became even more laconic. Now the badge depicts just a bold black inscription on a white background, with the first letter “A” having no color alternations and no rounded elements behind it. The typeface of the lettering was modified, with the characters getting more details and placed a bit further from each other.
Font and color
The smooth lowercase lettering from the official logo of Appfolio is set in a modern sans-serif typeface, which looks very similar to Museo Sans Rounded 500, but with the modified shape of the “A”. Another close font to the one, used here, is probably, Buckin Regular, but here the shape of the “L” is also different.
The colors of the logo are black, white, and blue. White and blue are used in the background. The main color is black. Respectable and “elite” black emphasizes prestige and exclusivity. The black color also reflects the success and profitability of the organization. In addition, this color is associated with elegance and authority.