Sunra Logo

It is a Chinese company that was established in 1999 and mainly specializes in the design, R&D, production, and sales of electric vehicles. On December 2, 2020, Sunra released its first electric vehicle, the i03. Prior to that, the company produced electric scooters and bicycles.

Meaning and History

The company logo consists of two elements: a text part and an emblem. The emblem is round in black with a thick rim in blue and white. Inside the circle is another small yellow circle, symbolizing the sun, and in the right of it there is a stylized letter “R”, which means the end of the company’s name – “Ra”. On the right side of the logo is the text part of the logo, namely the company’s name – Sunra. “San” is in blue and “Ra” is colored yellow.

What is Sunra?
Sunra is an electric vehicle automaker based in China. They specialize in the production of electric motorcycles and scooters, focusing on providing eco-friendly transportation solutions.

Emblem and Symbol

The predominant colors of the logo are white, blue, and yellow. Based on the name of the company, yellow is the color of the sun, positive and optimistic, while the blue color symbolizes the company’s harmony, loyalty, and trust.

Font and color

The bold contemporary lettering from the Sunra logo is set in yellow and blue, with the slanted uppercase characters featuring softened angles and straight cuts of the bars’ ends. The closest font to the one, used in the Sunra insignia, is, probably, Vartek Semi Expanded Bold, with the “N” modified and contours of the “R” significantly refined, or Digital Sans Now MLBold, but also with visible changes in most characters.

As for the blue and yellow color scheme of the wordmark, it is supported by the black and white details of the emblem, making up a more serious and stable composition. Yellow is a color of joy and vitality, while blue stands for safety and trustworthiness, and the black-and-white duo represents seriousness, and a fundamental approach.