Jeep Logo

Despite the fact that at the beginning the Jeep brand produced vehicles for the American military, today it is the most famous manufacturer of off-road vehicles in the world and the word “Jeep” is often synonymous with an off-road vehicle. Currently, the Jeep brand is part of the Italian-American concern Fiat Chrysler Automobiles.

Thanks to the participation of machines of this brand in the First and Second World Wars, the company’s products have become associated with strength and reliability.

Meaning and history

1941 – 1945

The first version of the logo was in red tones. It was just the name of the brand, under which the words “Bant. Wyllis. Ford”. All the words were written in black font.

1945 – 1963

The logo has become simple and concise. At that time, it represented only the brand name, written in black bold letters with a capital letter. The name was enclosed in quotation marks.

1963 – 1970

This version of the logo was presented in red and gold colors, the Jeep logo was in the shape of a circle. It was applied to the glass frame and hood. Later, the gold color was changed to blue.

1970 – now

The logo font has been simplified. It became more streamlined. The logo was only the brand name written in black letters with a capital letter.

1970 – 1987

This was one of the variants that were used until 1987. The same name was in black, only there is a combination of three figures in front of it: red and white triangles and a blue rectangle located vertically.

1987 – 1993

That logo replaced the previous one in 1987. It consisted of a black square text box with rounded corners, inside of which the brand name written in white letters was depicted, and there was also a black five-pointed star inside a white pentagon.

1993 – now

Interestingly, the full logo is rarely used. The cars of the company are marked only with the word “Jeep”. This indicates the popularity and recognition of the brand. But we must admit that the brand is known more for its name than its logo.

Emblem and symbol

The logo is represented by a car grille with two circles (headlights). We can tell right away that this logo is different. There are no ovals, animal silhouettes, shields, etc.

The logo color changed several times since 1940. It was originally in red and gold color, but when Jeep was acquired by AMC, the gold was replaced with blue. Today the logo is made in dark green. Probably out of respect for the brand’s rich history.

What font is the Jeep logo?

The company’s name at the logo is written in Helvetica Bold font.

Willys Jeep logo

The logo of American army off-road vehicle produced at the time of Second World War has a circle in which the letter W is inscribed, slightly beyond its frame. Sometimes there is the word „Willis” written in Stencil font.

Jeep Wrangler logo

Wrangle trucks have the name Wrangle written in the Tipemite font as a logo.

The Legends

Willys Quad

The car was built in just … 49 days! To this day, it is one of the most popular vehicles of World War II.

Jeep Cherokee

The Jeep Cherokee is a medium-sized SUV that, after minor modifications, was often used on heavier terrain. Its production began in 1974, when the first generation with the designation SJ appeared on the market, which was to be the successor of the Wagoneer model.

Jeep Commander

The car was presented in 2005 and its production started a year later. It was the first Jeep vehicle with 3 rows of seats to carry 7 people.