Bollore Logo

Bolloré is a French transportation company, which was established in 1822. During its long history, the brand produced different types of goods including newspapers, cargo, and paper. In 2004 the company produced its first electric car.

Meaning and history

Bolloré is a French conglomerate founded by Vincent Bolloré in 1822. Over the years, the company has achieved significant milestones. Bolloré expanded its operations globally and diversified into various sectors, including transportation and logistics, media, and electricity storage solutions. The company’s major accomplishments include establishing a strong presence in Africa through its logistics and transportation services, particularly in ports and rail operations. Bolloré also gained recognition for its innovative Bluecar electric vehicle and Autolib’ electric car-sharing service. Currently, Bolloré continues to thrive as a leading player in the global logistics industry, providing efficient and sustainable solutions to meet the evolving needs of its clients worldwide.

The logo of the company consists of the trademark, written in capital blue letters with a round bow-like line in the upper right corner.

What is Bolloré?
Bolloré is a diversified French conglomerate that operates in various industries, including transportation and logistics, media and telecommunications, and electricity storage and systems. It has a global presence and is known for its expertise in managing complex supply chains and providing innovative solutions.

Old Logo

The old version of the Bolloré logo was set in a pleasant and clean blue and white color palette, with the title case serif inscription accompanied by a delicate gray stroke on the right. The gray line was followed by a small blue triangle, with was pointing to the wordmark, and was placed on one line with the acute accent of the “é”.

New Logo

After the redesign, the Bolloré logo became more modern and stable. The title case style of the inscription was changed to uppercase, while the elegant serif typeface — to a bold geometric sans-serif. As for the gray detail in the badge, now it is set in the same shade of blue, as all other elements of the composition.

Emblem and Symbol

The logo is quite simple, but it is easy to remember and therefore very recognizable all over the world. The company is very versatile and the production of electric cars is only a small part of it.

Font and color

The bold capitalized inscription from the primary logo of the Bolloré company is set in a laconic yet stylish sans-serif typeface, which looks very similar to Rebelton Medium or Lucifer Sans Semi Expanded Bold, with the acute accent above the “E” softened.

The medium-dark shade of blue, used for the Bolloré logo, stands for the security, quality, and stability of the company and evokes a sense of reliability and trustworthiness.