Smartwater Logo

Launched in 1996 by Glacéau, Smartwater quickly became a standout in the bottled water industry due to its innovative approach to hydration. Smartwater’s marketing has often featured high-profile endorsements from celebrities, reinforcing its image as a lifestyle brand associated with sophistication, wellness, and simplicity.

Meaning and History

Smart water was launched at the end of the 1990s by the Glacéau company. What sets Smartwater apart from its competitors is the addition of electrolytes, such as potassium, calcium, and magnesium, which are included not for hydration purposes, but solely to improve the water’s taste.

In 2007, The Coca-Cola Company acquired Glacéau, bringing Smartwater into its portfolio of beverages. The acquisition allowed Smartwater to scale globally, positioning it as a leader in the premium water segment. Over the years, the brand has expanded its offerings to include Smartwater Sparkling, Smartwater Alkaline, and Smartwater Antioxidant, each designed to appeal to different wellness trends and consumer preferences.

The brand has expanded its product line to include flavored options and alkaline and antioxidant-infused versions, catering to a broader range of health-conscious individuals. Smartwater’s sleek, minimalist bottle design with its signature blue cap and transparent labeling emphasizes clarity and sophistication, aligning with the brand’s image of providing “smarter” hydration options. Over the years, Smartwater has built a strong reputation for promoting wellness and clean living through its premium water products.

What is Smartwater?
Smartwater is the name of a premium bottled water brand known for its focus on purity and hydration through advanced water processing techniques. Launched by Glacéau in 1996 and later acquired by The Coca-Cola Company, Smartwater differentiates itself through its use of vapor distillation, a process inspired by the natural water cycle. This method involves evaporating water to remove impurities, and then condensing the vapor back into liquid form, resulting in clean, crisp-tasting water.

In terms of visual identity, Smartwater has evolved subtly over the years, reflecting the brand’s core values of purity, innovation, and simplicity. Its logo has always looked fresh and stable.

1996 – 2006

Introduced in 1996, the original Smartwater logo featured lowercase typography with a clean, modern design, emphasizing its minimalist and scientific approach to hydration. The distinct use of the word “smart” highlighted the brand’s positioning as a sophisticated, premium water option derived from advanced vapor-distillation technology.

2006 – 20??

The redesign of 2006 added a graphical symbol, which later became iconic. The droplet became synonymous with the brand’s focus on purity and hydration, reinforcing the idea of water that is refined and enhanced for a smarter choice. The blue and white color scheme in the logo has always conveyed freshness and clarity, mirroring the product’s crisp taste and purity.

20?? – 2019

Another redesign has intensified the color palette of the SmartWater logo, with the Glacéau wordmark moving to the solid blue droplet. It was written in elegant serif capitals, with the use of a bright and vivid shade of blue, adding a new colorful accent to the composition.

2019 – 2020

In 2019 the color palette of the SmartWater visual identity was minimized to two shades: calm yet intense purple, and white. As for the overall composition, it stayed almost untouched; with the contours of the characters cleaned up, and the Glacéau wordmark becoming smaller.

2020 – today

The logo, introduced by the brand in 2020, features bold and confident lettering, executed in dark and light shades of blue and white. But the core elements have been preserved. The overall design remains sleek and minimal, much like the brand’s ethos, making Smartwater instantly recognizable in the crowded bottled water market.

Color

The blue and white color palette of the brand’s logo is a representation of purity and freshness, and also an indicator of the professional approach and high quality of the product.

Font

The modern and confident lettering from the logo of the SmartWater brand is set in the lowercase of a modified geometric sans-serif typeface, based on Neue Helveticareg Georgian or Sequel Sans.