The Simply brand started with Simply Orange, its flagship product, which quickly became a favorite for consumers seeking a fresh and pure orange juice experience. Over time, the Simply brand expanded its portfolio to include a variety of fruit juices, lemonades, and plant-based milks, all adhering to the same promise of authenticity and simplicity.
Meaning and History
Simply is a popular brand known for its natural, high-quality juices and beverages, offering a clean-label approach that emphasizes pure, simple ingredients without artificial flavors, colors, or preservatives. Launched in 2001 by The Coca-Cola Company, Simply quickly became a household name with its flagship product, Simply Orange, which distinguished itself with its promise of “not from concentrate” orange juice. The brand’s commitment to freshness and authenticity helped it stand out in the competitive juice market.
Over the years, Simply has expanded its product lineup to include a variety of fruit-based beverages, which have become new favorites for American consumers. The brand also ventured into plant-based drinks, introducing Simply Almond and Simply Oat to meet the growing consumer demand for dairy alternatives. This diversification has allowed Simply to cater to a wide range of tastes and dietary preferences while maintaining its core philosophy of offering beverages made with minimal ingredients.
The clear, carafe-style packaging with its transparent label highlights the purity of the product, allowing customers to see exactly what they’re getting—nothing hidden, just juice in its most natural form.
Simply’s commitment to sourcing quality ingredients and offering fresh-tasting products has made it a trusted choice for consumers who prioritize natural and healthy options. The brand has built a reputation for balancing taste and nutrition, offering a wide range of products that fit into various lifestyles, from families to health-conscious individuals.
What is Simply?
Simply is the name of a popular American brand known for its line of all-natural, minimally processed beverages, primarily focused on juices. Launched by The Coca-Cola Company, Simply is renowned for its emphasis on using simple, high-quality ingredients, without artificial flavors, colors, or preservatives.
In terms of visual identity, Simply is a very tender and sophisticated brand, which uses elegance as the main element. The black-and-white color palette and cursive lettering make up a brilliant couple for the brand’s representation.
2001 – 2012
The brand was created by the Coca-Cola Company under the name Simply Orange, as its flagship product was orange juice. The logo, designed for the brand in 2001, featured a bright and realistic image of an orange, overlapped by stylish cursive lettering in black.
2012 – 2018
The Simply Beverages logo, introduced in 2012, got the orange image removed, as the assortment of the beverages, produced by the brand, was significantly expanded by that time. The new concept only contained an enlarged cursive “Simply” wordmark and a lightweight sans-serif “Beverages” tagline.
2018 – Today
The redesign of 2018 has refined the contours of the main lettering, and fully rewritten the tagline, which is now set in the lowercase of a bolder and more modern sans-serif typeface. No graphical elements were added to the simple composition of the Simply brand.
Font and Color
The elegant title case wordmark of the Simply brand is written in a custom cursive typeface with slightly narrowed contours of the characters, elongated bars of some letters, and cute loops.
The black-and-white color palette, used by the designers of the Simply logo, is a sign of stable quality, professional approach, and excellence.
